There are so many social media platforms and only so many hours in the day! As a business owner, marketing is only one task on a to-do list that some days seems insurmountable. So how do you choose where to focus your time and effort when it comes to social media? The...
If you run a small business you may already know the importance of making your brand stand out from the rest. That could mean having a unique voice online, creating engaging content, or offering your targeted audience something that truly speaks to them. No matter the...
People frequently use Google, Bing, Yahoo and other search engine platforms to find local businesses to engage with. Whether you operate as a retail storefront or provide digital goods and services, local search ranking can affect your revenue in a significant way....
The quick answer is: The way that gets you the patients YOU want.Although what most believe, dental patients aren’t all created equal, at least in terms of their value to your practice. In any given location, at least 20 percent of dental prospects have the ability...
Kudos to the valiant do-it-yourself “dentist marketers” out there. You’re a brave bunch. Misguided, but brave. Now, before you bristle, let’s take this out of dentistry and into another area. You could probably install a new faucet. It’s a pretty straightforward...
