How To Make Your Brand Memorable Using Video Marketing

If you run a small business you may already know the importance of making your brand stand out from the rest. That could mean having a unique voice online, creating engaging content, or offering your targeted audience something that truly speaks to them. No matter the method, it is imperative to catch their attention so they keep coming back for more. Unsure what that means for your current marketing strategy? Consider video marketing for small business.

What is Video Marketing for Small Business?

Video marketing is the use of video with a specific content strategy and a specific goal in mind. Just as important as having videos for marketing purposes, is the knowledge of what kind of content to create – and where to put this content. Video marketing is one of the most highly successful tools when it comes to taking your marketing strategy to the next level. Video is attention-grabbing, memorable and stands out in the digital overload of photos and text.

This doesn’t mean that other forms of marketing (think content marketing/blogging, SEO, social media marketing, etc.)  are gone. However video marketing is becoming one of the most important avenues and vital to stay ahead of the curve. “In fact, a study from Cisco found that video will account for 82% of all internet traffic by 2021.” This means that in just a few years the majority of what we see online will be in video format. It’s no secret that video is the way of the future. Starting your video marketing strategy sooner than later will help you in the long run.

Benefits of Video Marketing for Small Business

Video marketing was once a technique used by companies that had a big budget for production and TV commercials. Between creating a strategy, hiring a videographer, working with someone on story-boarding, and finally producing the finished product, video marketing felt overwhelming to many business owners. Luckily, thanks to advancements in technology, video marketing is now much more attainable even for small businesses.

  • When given a choice, over 72% of customers prefer to learn about a product or service by video instead of text.
  • A viewer is 64% more likely to buy a product after watching a video.
  • While only 20% of viewers will read the text on a page, 80% will watch a video.
  • The average person watches more than an hour and a half of video per day.
  • In addition, video marketing is a personable approach to connecting with your audience and can have an effect on SEO due to its ability to increase engagement.

Take Your Internet Marketing Strategy to the Next Level

Want to learn how video marketing can transform engagement with your brand? Video marketing for small business comes in many different forms. From live video to customer testimonials, to product explainer videos, video marketing is the preferred way for your target audience to learn about your brand.

What are you waiting for? Start your video marketing campaign today!

Don’t know where to turn? Contact WAGS Media for all your video marketing needs!