1. Increased Exposure to Potential Customers
1.19 BILLION USERS.
Need I say more?
2. Gather More Leads
Just having people Like your page isn’t enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page. But what if Facebook does actually disappear one day? If you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble. That’s why smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook. Most do this through contests, giveaways, newsletters — and it’s a proven system.
3. Build Brand Loyalty
Besides being a place to build a customer base and sell products/services, a Facebook business page can do wonders for helping you build brand loyalty.
What exactly does that mean?
Well, if you consistently provide valuable & entertaining content, your followers will stay loyal — even when you make mistakes. Building a good reputation around your brand can gain you more loyal customers. In the same light ignoring social media can lead to negative experiences. If your followers see you being active and responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.
For example, a client delivered a bounce house to a family for a birthday party for their son.
Her exact words to the client were:
“I decided to rent from you because I’m on Facebook more than anything else, I see your page consistently posting about the business and being responsive. Plus you have pictures of your units for me to look at before renting. And I can do it from my phone!”
We only started the Facebook page for the Bounce House company 2 months ago, but we already have brand loyalty above and beyond their competitors. Guess what? They aren’t active on Facebook.
4. Increase Your Web Traffic
Smart Facebook page owners use their pages to drive traffic to their websites. Driving customers to your website increases your brand and provides them with all the rich content you have there. You should have a professional web design for them to land on and convert them to new clients or repeat customers.
5. Be Mobile Ready
The vast majority of Facebook users are accessing the site via their mobile devices — many of them only with a mobile device. As this trend grows — it becomes more and more important for your business to have a presence on Facebook. The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimizing your page for both desktop and mobile devices.
When people view your Facebook page on a mobile device it shows users:
Hours of operation
Address
Reviews
Phone number to call directly from the Facebook mobile app
This is the exact information you want someone looking for the product/service your company provides.