Growing Your Small Business With Instagram

Instagram is a growing platform. In varying demographics, this photo and video platform is a powerful force, whether for personal or business use. If you’re at all interested in working on some Instagram marketing strategies, then you may see an increase in sales if it’s done right!

Social Media Is Big in Boosting Your Sales

“74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation.” If you don’t at least have an account with Instagram, then you need to make one. If you already have one but don’t run any ads, then you should consider giving it a try. It’s an easy-enough site to utilize, and it’s one of the quickest to grow at such an enormous rate.

Once you’ve created an account, then, what should your next step(s) be? Instagram is used in a big way for things like promos and running contests. If there’s any kind of “prize” that you can conceive of to offer, then you should run a promotion or contest of your own. People who are trying to enter your contest might have to, say, comment on your content or post about it on their own profiles, which greatly increases your exposure. So, while you’re giving away a single item, you might see a big boost in sales as a result of more people than ever learning about your company.

If you’ve never been on Instagram (and even if you have), then you may never have heard of “shoppable posts” before. These are just photos – say, of one of your products – on which there is pricing or buying information. You might be able to see the cost when you tap on the image, for example. This is a great way to get people introduced to your business in a really interactive way, since it saves them a lot of steps in the shopping process if they like what they see.

The Finer Details of a Profitable Instagram Marketing Strategy

Many Instagram marketing strategies include posting something more than once…or, rather, posting images of the same thing more than once. You don’t want to share the exact same image, of course, but you might want to advertise a particular product a few times to remind your followers that it exists. According to research, “more than 60% of people need to see something on social media between two and four times before they buy it.”

If you’re looking for more ways to work on driving sales via Instagram, then get in touch with Build Your Online. We will work with you to make sure that your website is responsive, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.