SEO is very important for your dental practice’s website in today’s competitive online world. You need to know how it works and why it’s important for your site. But, not all SEO is as good as you might think. You don’t care how many people come to your site if they don’t buy anything.
When websites and businesses think they’re doing everything right but aren’t getting any real results with SEO and other types of content optimization, they get a lot of frustrated and angry about it. As soon as this happens, you need to look a little deeper into your SEO plan.
For dentists, you need to find more than just great keywords. You need to find great buyer keywords.
There are a lot of ways to think about how people get to the end of their customer experience (the part where they buy or use your service), but the map below shows the basics.
Even though some people will make this process take a long time, many people move through all of these stages very quickly. That’s why it’s so important to make sure that your customers can find everything they need right away and quickly on the internet, too.
Once they know what’s going on, great SEO strategies and great websites can take someone from research to purchase in a matter of minutes – and without the person leaving their website at all.
As soon as you learn about the power of buyer keywords, you can use your mind’s power to do things. Make sure that your website is found at the right time. It can be great to have your website be found, but that doesn’t mean it’s important. To help you, we need to know what words people are looking for.
Other types of keywords are used at different points during your customer’s journey. Buyer keywords are used when your audience is ready to do something. If you’re a dentist, this is when you want to make an appointment or set up a meeting.
A lot of people think of buyer keywords as words or phrases that people use when they’re ready to buy something, not when they want to learn or research (although those can be helpful for developing a relationship, too). Buyer keywords are powerful words because they show a customer’s real desire to do something.
When someone is ready to buy something, they’re very specific about what they want, which means they’ll use at least four words, and sometimes nine or ten.
In addition, you’ll notice that these keywords have a lot to do with where you live or work, which is important if you’re a local business (which almost every dental practice is). The person who does these searches is ready to act, so they want to make sure they find businesses that are easy to get to and near where they live. When someone is hungry for Chinese food, they don’t need to search for “Best Chinese Restaurants” to find them (unless you live in San Francisco or New York City).
Optimizing your website to rank for “transactional keywords” means that your website will not only be getting more leads, but it will also be getting more conversions than ever before. These long-tail phrases are called “transactional keywords.”
It will help you figure out where you’re going wrong with your current plan of action if you know that you need to be more strategic with your SEO.
To be sure, write down a list of buyer-focused keywords. Even though you probably already have some good ideas about what your ideal customer would search for before booking a consultation or making an appointment with your dental practice, you should write down a list of these keywords.
Make sure you do your research and ask someone who knows what they’re talking about to make sure you’re on the right path before you start advertising or paying for ads to get your website to rank high for these phrases (or if there are better options for your particular niche or area).