SEO is very important for your dental practice’s website in today’s competitive online world. You need to know how it works and why it’s important for your site. But, not all SEO is as good as you might think. You don’t care how many people come to your site if they don’t buy anything.
When websites and businesses think they’re doing everything right but aren’t getting any real results with SEO and other types of content optimization, they get a lot of frustrated and angry about it. As soon as this happens, you need to look a little deeper into your SEO plan.
For dentists, you need to find more than just great keywords. You need to find great buyer keywords.
The Phases of the Buyer Process
There are a lot of ways to think about how people get to the end of their customer experience (the part where they buy or use your service), but the map below shows the basics.
- Awareness – In some way, someone has realized they have a problem because of something they saw in the world. It could be pain, a need, or just something they want. If you don’t know why or how, this phase is like the door to your business. It’s at this point that the person will start to look for a way to solve their problem.
- Research – Now that the person is aware of the problem, they’re ready to go through that open door and look at more options, collect data, and learn more about the subject. Customers search more widely now that they’re ready to learn, and they’re open to information from a wide range of businesses and people.
- Options – It’s now that they have the information they need to compare one option to another, trying to narrow down the field so they can make a decision. Real businesses will be asked for specific information at this point, like how long they’re open and what they charge.
- Trust – When people have narrowed down their best choices and are about to buy something, they want to make sure they haven’t taken on too much risk. This means they’ll want to make sure you’re a business or person they can trust. This part of the process is important for making sure the deal is done. You might read reviews, look at reputations, or even want to talk to someone in person or on the phone.
- Purchase – After the person is sure that you are someone they can trust, they are ready to make the final decision and buy. It’s here that a lot of good buyer keywords come into play, and this is where all of the sales happen.
Even though some people will make this process take a long time, many people move through all of these stages very quickly. That’s why it’s so important to make sure that your customers can find everything they need right away and quickly on the internet, too.
Once they know what’s going on, great SEO strategies and great websites can take someone from research to purchase in a matter of minutes – and without the person leaving their website at all.
What Makes Buyer Keywords Essential
As soon as you learn about the power of buyer keywords, you can use your mind’s power to do things. Make sure that your website is found at the right time. It can be great to have your website be found, but that doesn’t mean it’s important. To help you, we need to know what words people are looking for.
Other types of keywords are used at different points during your customer’s journey. Buyer keywords are used when your audience is ready to do something. If you’re a dentist, this is when you want to make an appointment or set up a meeting.
A lot of people think of buyer keywords as words or phrases that people use when they’re ready to buy something, not when they want to learn or research (although those can be helpful for developing a relationship, too). Buyer keywords are powerful words because they show a customer’s real desire to do something.
When someone is ready to buy something, they’re very specific about what they want, which means they’ll use at least four words, and sometimes nine or ten.
In addition, you’ll notice that these keywords have a lot to do with where you live or work, which is important if you’re a local business (which almost every dental practice is). The person who does these searches is ready to act, so they want to make sure they find businesses that are easy to get to and near where they live. When someone is hungry for Chinese food, they don’t need to search for “Best Chinese Restaurants” to find them (unless you live in San Francisco or New York City).
Optimizing your website to rank for “transactional keywords” means that your website will not only be getting more leads, but it will also be getting more conversions than ever before. These long-tail phrases are called “transactional keywords.”
How to Find Your Best Buyer Keywords
It will help you figure out where you’re going wrong with your current plan of action if you know that you need to be more strategic with your SEO.
To be sure, write down a list of buyer-focused keywords. Even though you probably already have some good ideas about what your ideal customer would search for before booking a consultation or making an appointment with your dental practice, you should write down a list of these keywords.
Make sure you do your research and ask someone who knows what they’re talking about to make sure you’re on the right path before you start advertising or paying for ads to get your website to rank high for these phrases (or if there are better options for your particular niche or area).