American Basement CompanyWeb Design | Digital Strategy | SEO
American Basement Company Inc. is a well-established basement waterproofing company in Elkton, MD.
When American Basement Company Inc. reached out they had a generic templated website on GoDaddy. It wasn’t performing and they hadn’t received a legitimate lead via their website in a year. They were also having issues communicating with their webdesigner in California. Looking to bring the business local they decided to contract Build Your Online. We conducted an audit of their current internet marketing to determine the best course of action. We found that their company did not show up in Google search results for any of the services they offered in any of their service areas.
With this information, we suggested a new properly structured website and our proprietary foundational SEO package. They had been in the basement waterproofing business for decades, however, their digital brand was almost non-existent. With the foundation set by our SEO package, we then moved on to building out our basic website build. We focused on driving traffic to their most profitable services and converting those visitors into actual calls and form fills.
American Basement Company Inc. now has an established online brand and now shows up in search results in their general service area. We were able to properly implement schema so Google could understand the brand’s multiple Google Business Listings. As the brand becomes more trusted within Google, their reach grows organically and their web traffic grows along with it. If they wish to expand their service area or increase their capacity for service calls in the future, they now have a solid basis on which to develop.
Using analytics we were able to show an increase in traffic along with their Google Business listing increasing exposure.