Internet marketing is becoming increasingly important for organizations of all sizes and industries. Clients spend a significant amount of time online every day, including checking their emails, perusing social media, using search engines, and visiting websites, among other activities.
Finding, researching, and ultimately making purchasing decisions are all made online by consumers using a variety of different means. In their search for a product or service, more than 40% of consumers say they initially turn to Google search, and 26% of consumers say they purchase online at least once per week.
Consumers who discover retail websites do so through social media pages and advertisements, which account for around 8% of total traffic.
You may take use of all of these channels by developing broad internet marketing platforms that will assist potential clients and customers in finding your company and its products.
The same is true even if your company is tiny and locally based. From 2015 to 2017, Google saw a 500 percent increase in mobile “near me” searches that included some variant of “to buy” or “can I buy,” a statistic that is expected to continue to rise.
Investment in internet marketing, regardless of the type of business you have or where you are located, may assist you in growing your company, connecting with clients, and increasing sales and profits.