Law Firm Online Marketing
A TAILORED-FIT SOLUTION THAT WON’T BREAK THE BANK
At Build Your Online we focus on providing your law firm with a plan that makes financial sense. We focus heavily on your return on investment (ROI) and get a sense of your goals before pushing services.
OUR LAW FIRM METHODOLOGY
Step 1: DISCOVERY
To get an understanding of how we can help, we must first understand where you currently stand.
- Analyze the organization’s internet assets
- Discuss project goals
- Research industry and competition
- Conceptualize and present go-to-market strategy
Step 2: IMPLEMENT MARKETING STRATEGY
After we have an understanding of the competition and your goals we develop a marketing strategy. Once we agree on a plan of action we begin to implement each item.
- Implement strategy
- Audit and remedy any incosistances of your brand across the internet
Step 3: ANALYZE
After our proprietary marketing system has been implemented we must begin to track and analyze results.
- Setup and analyze website, social media, other analytics reports
- Setup goals via tracking to optimize for conversions
- Check-in with client to verify results
Step 4: OPTIMIZE
We utilize all data collected on a monthly basis and optimize accordingly to produce the highest ROI on your marketing budget.
Build Your Online has helped our firm grow more than we ever thought possible. We started with just a website built by them and have moved on to several other services. They focus on increasing our traffic and we have seen a huge increase in clients from the internet now. They have provided more value than any of the law directories etc that we previously subscribed too.
Frequently Asked Lawyer Marketing Questions
What internet marketing services do you provide?
At Build You Online we offer a wide variety of services that make up our proprietary marketing system. Some of those services include Google Maps Marketing, Search Engine Optimization, Web Design, and more. We utilize this system to produce the highest return on your marketing dollar.
Why is search engine optimization (SEO) important to law firms?
Search engine optimization (SEO) is a strategy that business and organizations use to increase their visibility on the Internet and drive traffic to their websites. These days, when somebody is in need of a product or service, the first thing they do is consult the Internet. The yellow pages, are virtually a thing of the past, print ads are in decline, consumers are skipping over TV ads with DVRs, or avoiding them entirely with paid services such as Netflix, so it is imperative that businesses are able to reach clients and customers on the web.
Like with other products and services, people who are searching for an attorney will go to a search engine such as Google, Yahoo or Bing and type in a query (for instance, “Baltimore personal injury lawyer”). Rarely, if ever, will they click on results that aren’t found on the first page or two. That’s why, to maximize your firm’s return from the web, the results that lead to your pages need to appear where your prospective clients will see them – high up in the results.
Do social networking sites such as Facebook or Twitter really help my law firm obtain clients?
Social media is no longer purely social. It can be an excellent way to clients for professionals such as lawyers.
Social media tools such as Facebook and Twitter allow lawyers to interact with potential clients and to create a Web presence that generates case leads and word-of-mouth referrals. One of the biggest factors in web conversions is the confidence a person has in you. You can develop that confidence by engaging in online dialogue about breaking news that impacts your practice area or emerging trends in the law.
There are many other practical benefits to taking advantage of social media tools. Active Facebook and Twitter accounts, for instance, can bring traffic to your law firm’s primary Web properties, and provide social signals to Google, Bing and other search engines that can improve your ranking in search engine results pages.